We put a lot of thoughts in this cosmetic product. To the hands of people who want most what they want. We believe that elaborate things should flow to “people who are particular about something” rather than “people who are not particular about anything”. That is the essential flow for living and a starting point that everyone to be happy. The things we need in order to be living may actually be rather few. In this age of unnecessary things abundance, just a bit, we gathered only really necessary things in this small cosmetic world. We hope that really necessary things will reach people who want most, and our thoughts will reach as many people as possible. And we hope that it will become the very first opportunity.